Privacy Policy

Last updated: August 21, 2026

Broderick's Sound & Lighting Ltd, trading as Broderick's Music ("we", "us", "our"), operates this store and website, including all related information, content, features, tools, products and services (the "Services"), in order to provide you, the customer, with a curated shopping experience. Broderick's Music is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, visit our physical store, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information as described here.

Who We Are

Broderick's Sound & Lighting Ltd, T/A Broderick's Music New Building Lane, Kilkenny, Co. Kilkenny, R95 DX7W, Ireland Company Registration Number: 804830 VAT Number: IE4547856DH

For the purpose of applicable data protection laws, we are the data controller of your personal information.

Personal Information We Collect

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

• Order and account information: name, billing and delivery address, phone number, email address, username, password, security questions, order history, preferences and settings.
• Payment information: processed securely through Shopify Payments. We do not store full card details ourselves.
• Transaction information: items you view, add to cart or wishlist, purchase, return, exchange or cancel, and your past transactions.
• Communications: information you include when contacting us, for example customer support enquiries.
• Website usage data: IP address, browser type, device information, and pages visited, collected via cookies and analytics tools including Google Analytics, Meta Pixel, and TikTok Pixel.
• Marketing preferences: if you sign up to our newsletter via Shopify Email or otherwise opt in to marketing communications.
• CCTV footage: if you visit our physical store, our premises are monitored by CCTV for the safety and security of customers, staff, and stock.

Where We Get This Information

• Directly from you, including when you create an account, place an order, communicate with us, or otherwise provide us with your information.
• Automatically, through your use of the Services, your device, and cookies or similar technologies.
• From our service providers, including Shopify, when they collect or process personal information on our behalf.
• From our partners or other third parties.

How We Use Your Information

We use your personal data to:

• Process and fulfil your orders, including payment, delivery, returns and exchanges, and to manage your account.
• Communicate with you about your order (confirmations, dispatch, customer service) and provide customer support.
• Create a customised shopping experience, such as remembering your preferences and recommending related products.
• Send marketing communications, only where you've opted in, and you can unsubscribe at any time.
• Understand website usage and improve our Services, including through analytics and advertising tools.
• Authenticate your account, provide a secure payment and shopping experience, and detect or prevent fraudulent or unsafe activity.
• Maintain the safety and security of our store, staff, and customers through CCTV monitoring.
• Comply with our legal, tax and accounting obligations, and enforce or investigate potential violations of our terms or policies.

Legal Basis for Processing

Where GDPR applies, we rely on the following legal bases:

• Contract: to fulfil an order you've placed with us.
• Legitimate interest: for CCTV security, fraud prevention, and improving our services.
• Consent: for marketing communications and non-essential cookies (analytics, advertising), which you can withdraw at any time.
• Legal obligation: for tax, accounting, and other regulatory requirements.

CCTV

Our physical store uses CCTV for crime prevention, staff and customer safety, and protection of property. Footage is recorded on-site and retained for 30 days, after which it is automatically deleted, unless required for longer as part of an investigation or legal process. Signage is displayed on our premises to inform visitors that CCTV is in operation. Access to footage is restricted to authorised personnel, and footage is only shared with third parties (such as An Garda Síochána) where legally required or necessary to protect our legitimate interests.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies, including Google Analytics, Meta Pixel, and TikTok Pixel, to understand how visitors use our site and to deliver relevant advertising. You can manage your cookie preferences at any time using our cookie consent banner.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

• Shopify, our e-commerce platform and payment processor, along with vendors and other third parties who perform services on our behalf (IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• Shopify Email, for newsletter and marketing communications.
• Google Analytics, Meta Pixel, and TikTok Pixel, for website analytics and advertising. We use Shopify to support personalised advertising with these and other third-party services based on your online activity. Depending on where you reside, you may have a right to direct us not to share your information for this purpose.
• Delivery and courier companies, to fulfil your orders.
• Our affiliates or otherwise within our corporate group.
• When you direct or consent to disclosure, such as through social media widgets or login integrations.
• In connection with a business transaction such as a merger, or to comply with legal obligations, enforce our policies, or protect the Services and our rights or those of our users.

We do not sell your personal data to third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them for you. Information you submit will be transmitted to and shared with Shopify, and may be shared with third parties located in countries other than where you reside. We also use certain Shopify enhanced features that incorporate data from your interactions with our store, along with other merchants and Shopify itself. In these circumstances, Shopify is responsible for processing your personal information for these purposes, including responding to requests to exercise your rights.

Third Party Websites and Links

The Services may link to websites or platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their own privacy and security policies. We are not responsible for the privacy or security practices, or the accuracy or content, of third-party sites. Information you share on public or semi-public venues, including third-party social platforms, may be viewable by others without limitation as to its further use. Links do not, by themselves, imply our endorsement of the linked content, owner, or operator.

International Data Transfers

We may transfer, store, and process your personal information outside the country you live in, including through third-party services such as Shopify, Google, Meta, and TikTok. If we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or an equivalent, unless the destination has been assessed as providing an adequate level of protection.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes it was collected for, including maintaining your account, providing the Services, and meeting our legal, tax, and accounting obligations. CCTV footage is retained for 30 days before automatic deletion, unless needed for an ongoing investigation or legal process.

Security

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us, and that you keep your account credentials confidential.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as defined under applicable law) the personal information of individuals under 16. If you are the parent or guardian of a child who has provided us with their personal information, please contact us to request its deletion.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances; in some cases we may decline a request as permitted by law.

• Right to access / know: request access to the personal information we hold about you.
• Right to correct: request correction of inaccurate personal information.
• Right to delete: request deletion of your personal information ("right to be forgotten"), subject to legal exceptions.
• Right to portability: request a copy of your data in a portable format, and in certain circumstances have it transferred to a third party.
• Manage communication preferences: opt out of promotional emails at any time using the unsubscribe link. We may still send non-promotional emails, such as those about your account or orders.

If you reside in the UK or European Economic Area, you may also have the right to:

• Object to or restrict processing: ask us to stop or limit our processing of your personal information for certain purposes, including direct marketing.
• Withdraw consent: where we rely on consent, withdraw it at any time. This will not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, contact us using the details below. We will not discriminate against you for doing so. We may need to verify your identity before processing your request, and you may designate an authorised agent to act on your behalf, subject to proof of authorisation.

Complaints

If you have concerns about how we process your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority. In Ireland, this is the Data Protection Commission. 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated "Last updated" date, and notice will be provided as required by applicable law.

Contact

If you have any questions about this Privacy Policy or how we handle your personal data, or would like to exercise any of the rights available to you, please contact us:

• Phone: +353 56 776 5401
• Email: info@brodericksmusic.com
• Post: Broderick's Music, New Building Lane, Kilkenny, Co. Kilkenny, R95 DX7W, Ireland